Should You Offer Eyeliner Tattooing at Your Salon?
Some people hate having to spend so much time dealing with their eyeliners in the morning and would much rather have a semi-permanent solution. But this process is quite involved, and it’s no surprise that many people want to turn to professionals instead. So, should you offer eyeliner tattooing at your salon if you haven’t already done so? What do you need to know about the solution?
Understanding the Solution
Semi-permanent eyeliner tattoos have recently become a significant beauty trend, and there are various types available for potential clients. The solution, also known as micro-pigmentation (or simply a cosmetic tattoo), involves a strategic application of pigment to the skin around the eyes.
However, unlike traditional make-up, these tattoos are meant to be semi-permanent and can last up to 3 years. Much will depend on the recipient’s lifestyle as to how long the tattoo should last, together with their skin type and the pigment product itself.
Types of Semi-Permanent Eyeliner Tattoo
There are several different types of semi-permanent eyeliner:
1. The most common is the classic eyeliner, which mimics the look of a conventional pencil or liquid eyeliner. It paints a clean, well-defined line along the lash line and appeals to those who want a relatively natural or understated appearance.
2. Cat-eye eyeliners are on the other end of the spectrum and appeal to those who want to be more dramatic. This type of eyeliner extends beyond the eye’s outer corner, developing a lifted effect instead.
3. Latino eyeliners have a much thicker or more pronounced line. They are ideal for those who want a glamorous or bold look and will certainly add an extra touch of sophistication to their everyday look.
How to Offer Eyeliner Tattoos
If you decide that you want to offer some of these solutions to your clients, you’ll be very interested in the procedure. As with many other in-house solutions, the process begins with a consultation. The client will talk with one of your professionals as they choose their ideal look. They’ll then select the eyeliner style from one of the above, and your technician will be able to answer any questions or concerns they may have.
The technician will also help the client choose the most suitable pigment colour, which will consider their preference and skin tone. This is important to ensure the most natural-looking and harmonious end result.
When they present for the procedure, it begins with a numbing cream to minimise discomfort. This is applied all around the eyelid area, and it ensures a smooth application process in addition to less irritation.
To apply the tattoo, your expert will need to use a handheld device that contains tiny needles. They will then apply the eyeliner using a layering process to make sure that they arrive at the desired shape and thickness. The ultimate goal is a very precisely tailored look that complements the customer’s features.
How Long Does an Eyeliner Tattoo Last?
This will vary based on many factors. However, it’s important to schedule a follow-up appointment with the client, which may be necessary to address any necessary touchups. This should certainly help ensure that the semi-permanent eyeliner lasts as long as possible, given all the circumstances.
Giving After-Care Guidance to Customers
You also need to give your customer essential after-care guidelines, which is another way to ensure that the result lasts and the outcome is successful. For example:
• They should avoid too much moisture in the initial days following the procedure. This will ensure that the pigment is not disturbed and should allow it to settle more smoothly. So, unfortunately, they’ll need to stay away from hot showers, saunas or any swimming activity for those few days.
• It is also important to gently cleanse the area with a fragrance-free and mild cleanser. This should ensure that the area heals as quickly as possible and should prevent infections.
• A client should be made aware that prolonged exposure to sunlight can lead to fading. So, they should wear a wide-brimmed hat when they are in direct sunlight or use sunscreen to shield the treated area.
• Discourage the client from using too much make-up for at least a week following the procedure. This is another way to promote healing and avoid irritation.
Why Customers Should Choose Your Salon for Their Eyeliner Tattoos
Many customers will be looking for a professional salon if they want this type of procedure. Even though there are some DIY kits available, there are many reasons why they should come to you, and you should promote your capabilities.
For example, you need to ensure that your technicians are extensively trained so they have the necessary expertise to create good-looking and precise eyeliner tattoos. Your salon will adhere to the strictest hygiene standards as you do your best to avoid complications or the risk of infection. This is another plus point versus any DIY approach.
Your trained technicians will also be able to provide personalised advice and tailor the eyeliner style and pigment to each client’s unique preferences and features. Further, use the highest quality products available, which are specifically formulated for cosmetic tattooing. Remember that this is not always the case when it comes to those DIY alternatives.
Finally, all professional salons offer follow-up appointments as part of their service. So, you’ll be able to help customers with any necessary touchups or care advice, so they’ll be perfectly satisfied with the final result.
Offering the Solution at Your Salon
Semi-permanent or permanent eyeliner tattoos can be a transformative or long-lasting solution for individuals, and there are an array of styles to choose from. It’s a good idea to offer this service within your salon to broaden your appeal and make your business even more successful.