Do You Need to Offer Your Clients a Keratin Treatment?
Do you find that your clients are always complaining about frizzy hair? It seems to be one of the most common complaints as they struggle to manage this condition, and you may be wondering if you should offer them a special kind of hair treatment. However, many people with this unruly hair seem to respond well to a keratin treatment, so what do you need to know about this solution as a potential dry hair treatment for your clients?
Expanding Your Salon
When you run a beauty salon, you may have two objectives. First, you want to make sure that you have a viable commercial operation, but most importantly, you’ll want to offer the right type of services to your important clientele. As you offer the services, you must ensure you have the correct products to back up each service and train your staff accordingly.
So, take a close look at potential keratin solutions, which could be the perfect frizzy hair treatment. They are designed to make hair more manageable and visually appealing, with results that can last for several months. Importantly, these solutions have the potential to keep clients coming back.
What Is Keratin?
Keratin is a natural protein that is found in nails and hair, but to treat this condition must be mixed with a chemical such as formaldehyde. These chemicals will help to lock the individual chains of proteins to affect the appearance of each strand of hair.
There are many different products within the industry. Some of them have formaldehyde as the key ingredient, while others use a different type of chemical altogether. Bear in mind that formaldehyde can be a controversial solution, so do your research to decide which is the best approach for you.
How Do You Apply Keratin?
You need to train your staff members so they can apply the treatment effectively. They will usually start by washing and towel drying the client’s hair before separating it into four different sections. The keratin treatment is then applied in different sections from top to bottom. Some applications require a brush and a bowl, while others may be sprayed on from a bottle. Then, the stylist will run through the client's hair with a fine tooth comb to remove any excess product.
The next part of the treatment involves a ceramic flat iron which is heated and applied to eliminate any product vapour. This can be a time-consuming process, but it is nevertheless important to achieve the desired end result. In addition, the iron will help to seal in the treatment.
What Type of Results Can You Expect?
Always remember that results cannot be guaranteed for any particular client. This treatment may straighten most hair types, but some people may need to spend some additional time each day to achieve their desired result come what may.
What Options Do You Have?
As you can see, a keratin treatment can be quite involved. From a budgetary point of view, you need to set aside money to train your staff so that they can perform this task to the highest level. But you also need to consider how long each individual treatment will take as you work out how much you’re going to charge each customer. And the treatment itself can vary based on the client’s individual hair type and length. You may also need to budget for them to come back for any touchups they may need.
How Do You Do Your Research?
Do the research in your market to see how much other salons are charging, and bear in mind that this is a premium service. It may be a good idea for you to spend some money on specific marketing so you can show potential clients why they should consider a keratin treatment and how it could transform the way that they manage their hair.
How Do You Make a Decision?
Once you’ve looked at your budgeting, pay attention to scheduling, staffing and, if necessary, new personnel. You may need to do a careful cost-benefit analysis to see if it’s a wise decision to introduce keratin treatments. Much will depend on the clientele in your catchment area. As mentioned, this is a premium service, so you need to make sure that people can afford the solution and that there will be sufficiently high demand.
Why You Need to Innovate
Always remember that you must innovate to survive these days, and it’s not always a good idea to provide the same service over again while expecting to grow. If other salons in your area do not offer keratin treatments yet, perhaps it’s time for you to blaze a trail. But remember to do your research first. If necessary, ask some of your regular and best clients for their opinion to see whether they would buy the solution if you offered it.
How to Position Your Salon
Finally, remember that you must be an expert if you intend to offer a premium service like this. You must be ready to inform your client about the treatment and outline the pros and cons of each individual case. Give them some clear guidance about what to do following the treatment and how they should maintain their hair. The period following the application can be crucial if they are to expect a good end result going forward.
Are There Any Other Alternatives?
Keratin treatments are a good solution for frizzy here, but there are other potential solutions as well. Some people may choose chemical relaxers, which use a different approach altogether. You may want to suggest some alternatives just to make sure you appeal to as broad a cross-section of prospects as possible.
Is Your Insurance Up to Date?
As you finalise your research and make a decision about keratin treatments, don’t forget to talk with your salon insurance agent. You always want to ensure that your insurance is appropriate and provides you with a strong layer of protection. In addition, you may need to inform your insurance company that you intend to offer keratin treatments and ensure that your professional liability and other covered solutions are adequate for your needs.
Getting More Information
If you’re not sure we would like an objective assessment of your situation, get in touch with Salonsure for further information.