As a salon owner, it’s important to offer new and exciting services to your customers to keep them coming back and to stay on top of the latest fashion and beauty trends.

Nail art and eyelash extensions are two popular services that can help you attract new customers and keep your existing clients happy. If your client base generally comprises customers on the more mature side, offering these services can help you expand your clientele to include tweens, teenagers, and young adults.

However, before you start offering these services, there are some things you should consider to ensure that your salon is ready to perform these treatments safely and efficiently.

So, if you’re seriously considering introducing nail art and eyelash extensions into your list of specialisations, check out the list below:

1. Equipment and tools

The right salon tools and equipment are essential for providing high-quality services and maintaining a professional and hygienic environment.

For example, high-quality scissors and clippers are necessary for precise haircuts, while proper lighting and mirrors are crucial for achieving the desired results. Salon equipment such as styling chairs, shampoo stations, and hair dryers can enhance the comfort and convenience of both clients and stylists.

To perform nail art and eyelash extension services, you also need specialised tools and various nail art supplies, such as eyelash and manicure tweezers, primer and micro brushes, dotting tools, nail polish correcting pens and so on. Make sure you invest in high-quality equipment and tools to ensure your clients get the best possible experience.

In addition to improving the quality of services, having the right salon tools and equipment can also help to increase efficiency and productivity. Well-maintained and reliable equipment reduces the risk of equipment failure, which can lead to delays and appointment rescheduling.

Also, investing in modern and up-to-date equipment can help your business stay competitive, attract new clients, and keep existing ones.

2. Supplies and materials

The right salon supplies and materials are crucial for maintaining a high level of professionalism and providing excellent services to clients. For instance, using high-quality hair colour, styling products, and other supplies can help your hairstylists achieve the desired results and ensure that clients leave the salon feeling satisfied.

If you plan to offer nail art, you’ll need nail art tape, matte topcoat nail polish, glitter, etc. To provide eyelash extension services, stock up on eye pads, high-quality lashes, eyelash extension tape and so on.

A well-stocked inventory of supplies and materials also helps streamline operations, reduce downtime, and minimise disruptions during the workday. Moreover, using top-quality materials can help to prevent damage to clients’ hair and skin, reducing the risk of complaints or negative reviews.

In addition, you might want to consider using eco-friendly and sustainable products to attract clients who value environmentally conscious practices.

3. Salon Insurance

Salon insurance is one of the most important things to consider before offering nail art and eyelash extensions. While providing these services can be highly profitable, they also come with risks you need to protect your business against. Salon insurance can help cover the costs of legal fees and damages if a client experiences an injury or allergic reaction while receiving these services.

When selecting salon insurance, it’s important to look for a policy that covers nail art and eyelash extensions. You may also want to consider getting property insurance to cover costs arising from repairs and loss of income due to building damage and problems with salon equipment.

Professional liability insurance protects your business against claims that your professional advice or salon services have harmed a client financially.

Ensure you understand each policy’s limits and any exclusions or restrictions that may apply. Also, be sure to shop around for the best rates and coverage options.

4. Qualified, well-trained staff

Before offering nail art and eyelash extensions, ensure your staff is adequately trained and licenced to perform these services. Nail art and eyelash extensions require a high level of skill and precision, and it’s crucial that your staff or technicians have received the necessary training and certification to perform these services safely and effectively.

It’s also important to consider the potential health risks associated with providing these services. For example, eyelash extensions can cause irritation or infection if not applied correctly, and certain nail art techniques can damage the nail bed if done incorrectly.

To minimise the risk of health complications, make sure your staff follows strict sanitation and safety protocols. This includes regularly disinfecting equipment and tools, using disposable items where possible, and properly disposing of any waste materials.

Offering consultations with your clients prior to providing these services will help ensure they understand the process and that they are not allergic or sensitive to any of the products being used.

5. Pricing and marketing strategy

Finally, before offering nail art and eyelash extensions, consider the pricing and marketing strategy for these services. When performed by expert technicians, these services can be very profitable. However, they may also require a higher price point to cover the cost of acquiring specialised supplies and providing the required staff training.

When marketing these services, consider offering package deals or discounts to encourage clients to try them out. You may also want to invest in professional marketing materials, such as brochures or social media ads, to showcase your salon’s expertise in these areas.

Attract more clients with nail art and eyelash extension services

Offering nail art and eyelash extensions can help your salon attract new customers and keep existing ones happy. However, before providing these services, it’s important to consider salon insurance, staff training and certification, equipment and supplies, health risks, and pricing and marketing strategies. By considering these factors, you can ensure that your salon is prepared to offer these services safely and effectively while also maximising your potential profits.

If you need salon insurance, Salonsure is here to help. As an insurance provider focused solely on the hair and beauty industries, we understand the intricacies and demands of the business. Contact us through our online contact form or on 07 3135 7436 to learn more!